eloisa wimsey: Food & Drink Innovation Network ? NEW LIMITED EDITION SOUPS ...

February 1st, 2012

Food brand GLORIOUS! is adding to the chilled food aisle this January with the launch of two new limited edition flavours to its fresh soup range.

The two new additions are Oriental Spiced Tomato and New York Chicken Noodle.

Part of the company?s commitment to searching out new tastes from across the world, the new flavours have been developed as an antidote to the season?s cold weather and dark nights and will be in stores from 28 January for a limited time.

Giving consumers a Far Eastern twist on the traditional tomato soup, Oriental Spiced Tomato joins the brand?s Skinny soup range with only 130 calories per half pot and 1.8% fat.

Made with fresh ingredients and spices, the soup is suitable for vegans.

New York Chicken Noodle has been developed based on a traditional homemade recipe

The new New York Chicken Noodle meal soup has been developed based on a traditional homemade recipe to provide a meal or snack.

The trade launch is being simultaneously supported by a consumer campaign focussed on research around the belief that chicken soup has a positive effect on wellbeing.

A study of 1,000 adults commissioned by GLORIOUS! found that more than half the population (55%) claim to feel better after eating chicken soup and one in ten (9%) said it was better than paracetamol-based drugs ? 28% believe it is at least as effective as over-the-counter medicines.

Afruj Miah, Senior National Account Manager at GLORIOUS!, said:

?Our limited edition launches are eagerly anticipated by consumers and we are thrilled to unveil the latest additions to the GLORIOUS!?range, which we?re hoping will be a hit.

?Our limited edition soups reflect our commitment to bold and interesting flavours.

?Both the Oriental Spiced Tomato and New York Chicken Noodle Soup are ideal for this time of the year ? providing a bit of warmth, spice or comfort just when people need it the most.

?The consumer research into the wellbeing benefits of chicken soup has also proved really interesting.

?Homemade chicken soup is something that many of us turn to when we are feeling a bit under the weather, however these findings reveal just how much we believe in the healing benefits ? with many people preferring a bowl of soup to over-the-counter medicine.

?Available for a limited period only, we are confident that the latest additions to our range will be popular with retailers and consumers alike.?

Developed with fresh ingredients, the limited edition soups are the latest extension to the expanding GLORIOUS! product line which includes soups, stews and pasta sauces.

The 600g GLORIOUS! Oriental Spiced Tomato Skinny Soup will retail for ?1.99 and is available from Sainsbury?s, Nisa, Booths, Morrisons, Budgens and Dunnes.

The 600g GLORIOUS! New York Chicken Noodle Soup will retail for ?1.99 and is available from Asda, Sainsbury?s, Morrisons, Booths and Budgens.

For more information click here to visit the website.